Following in the footsteps of Charles Frederick Worth, the father of haute couture, Anjalee and Arjun Kapoor have established themselves as the front-runners in ensuring the sanctity of this age-old tradition. From their elegant styles and immaculate detailing to their exceptional focus on client satisfaction, the road to success was hard but short, owing to their wealth of experience, an immensely creative pool of talent and their endeavor to create a brand that would be a new benchmark for the fashion industry, an inspiration for new comers and a Mecca of sorts for its list of high profile clientele. A brand synonymous to luxury, perfection and extravagance … an entity born out of a passion for style and design … the label Anjalee and Arjun Kapoor.
The duo has their own line of women's and men's wear and also a line of jewelry. All designs by Anjalee & Arjun Kapoor have a distinct focus on cuts, drapes and jeweled ornamentation.
Anjalee & Arjun Kapoor's stores are spread far and wide starting with their first flagship store in Delhi then Mumbai,Hong Kong & Dubai. Their international foray has put India firmly on the global fashion map, and reinforcing India’s branding as a fiercely competitive nation in the creative field as well. No longer known as a ‘cheap’ market, international buyers now see India seriously as a design market.
Anjalee and Arjun Kapoor have successfully faced the stiff global competition. Their design vocabulary achieves a unique alchemy of embellishment and colour. The swish of chiffon, the swirl of silk, the shine of brocade and the chutzpah of lace—their ensembles have all that it takes for a show-stopping collection. Delicate form meets flow to create a sensual and ethereal silhouette in all their collections that’s comparable to a scintillating global aesthetics.
From the bollywood fraternity Anjalee & Arjun have dressed celebrities like Priyanka Chopra, Katrina Kaif, Deepika Padukone Bipasha Basu, Anushka Sharma, Kangana Ranaut, Hema Malini, to name a few.
Anjalee and Arjun Kapoor also have the distinction of being the only Indian designers to be invited to the prestigious Malibu Foundation for Youth & Families Gala Dinner where they donated their most exquisite creation, a diamond and emerald couture bracelet, for auction. Guests present at the auction included Kenny G, Cindy Crawford, Janet and Martin Sheen, Mark Burnett with actress wife Roma Downey, among others. Their design headquarters in Noida, spread over ten thousand square feet, sizzles with creative energy, fastidiously carrying the luxury label forward.
Arjun’s poised manner and understanding of business strategy combined with Anjalee’s gift of seeing a design through from start to finish and their evident commitment from the hours spent together with each client, has helped them establish their very own platform which some could only aspire to reach.